Lever Fabergé is looking at introducing the global “Dirt Is Good” ad campaign for its UK Persil brand. The work was launched in much of the world last year, by parent company Unilever’s global roster ...

The UK’s number 1 laundry detergent brand, Persil, is diversifying its portfolio expanding to a new format “Laundry Detergent Sheets” that will be exclusively available online in Amazon from July.

Unilever UK is driving value in the laundry category with a major new on-pack promotion running across its leading Persil brand. Unilever UK is driving value in the laundry category with a major new ...

A soap powder ad has been getting people in a lather after a manufacturer tweeted congratulations to the England rugby union team. Persil UK and Ireland, which is an official partner of the England ...

Persil is giving away £5 Disney Store vouchers in a tie-up with the entertainment giant ahead of the UK film release of Beauty and the Beast later this month. The on-pack promotion, part of a £2m push ...

Persil (in the UK, Skip in France) is Unilever's global laundry detergent brand. Big brands still dominate the category in the UK, but bargain-hunting consumers are far from loyal. Shoppers make full ...

In line with the launch of its refreshed laundry detergent formulation, Unilever’s Persil brand has transitioned to recyclable bottles made from 50% post-consumer recycled (PCR) plastic. According to ...

Prisoners at the Wabash Valley Correctional Facility in Indiana spend more time outside than the average child, according to a survey commissioned by washing detergent brand Persil, which wants ...

Persil has launched the Learning for Tomorrow Initiative, its first step in committing to help improve the future of children around the world and support them to reach their full potential through ...