GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...
parodontax is a specialist oral care brand, dedicated to gum health. Primarily a toothpaste it is known in the UK as Corsodyl. In early 2015 GSK earmarked parodontax as a global strategic priority. 1 ...
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