Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

『一言で表すとその商品をより魅力的に見せるデザインのことです。』 食品や飲料などの日用品を中心に、その商品のコンセプトや使いやすさ、包装や容器のグラフィックや形を考え、パッケージデザインは作られます。 「農家のコンビニ」コメリのロゴ ...

何かを買うときにまず最初に目に付くのはそのパッケージ。購入後もパッケージがちょっと普通と違って良い感じだと開けるときのワクワク感も高まります。パッケージデザインが凝っていればそれだけでなんだかお得な買い物をした気分になれることも ...

You could be wandering down the cereal aisle, and WHAM! Those vivid colours and bizarre cartoon characters would just leap off the boxes and grab your attention. People, that’s the magic of good ...

You're just walking down the aisle in the supermarket, surrounded by a sea of products screaming for your attention. One of them reached out and said hello. It wasn't screaming. It wasn't plastered in ...

Packaging serves as the first line of defence for consumers, keeping products safe from contamination, tampering, and other potential hazards. / Credit: fizkes via Shutterstock More than just a visual ...

Minimalist packaging design has seen a massive growth in popularity in recent times, with a number of key brand owners rethinking iconic packs and branding choices. In this article, Naomi Stewart, ...

Inference Beauty releases strategic insights on packaging design and consumer behaviour in the skin care market Inference Beauty released data-driven insights, based on 2.5 million online interactions ...

Design can transform a package and tell a story about the product inside it. Every aspect of packaging, from the aesthetics to how the product feels in the hand and the unboxing experience, has to be ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...