What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their potential and ...

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Only ...

Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO. When you pair PPC and ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Why does my HVAC business need SEO and PPC? We, as contractors, hear these terms thrown around all the time, but what do they really mean? What do they accomplish? Why do I need them? Can I do one or ...

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?" According to WordStream, ...

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...