This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions. Are your PPC campaigns delivering the results you need? AI can help—but ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...