Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

On January 7th, we asked you to vote on the most improved PPC program of 2007. Your votes are now all in and I wanted to share the 76 responses. Overall, most of you felt Yahoo Search Marketing was ...