At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Running a successful PPC campaign isn't just about choosing the right keywords - it's also about knowing which ones to exclude. Negative keywords are essential for refining your targeting, preventing ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

Improving keyword organization isn't easy, but Tom Demers explains it can help drive click-through rates, quality scores and conversions. He calls PPC Keyword grouping by purchase intent one of the ...

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify ...

Once you gather several ideas from a keyword research tool, how do you pick a strong SEO keyword? There are many errors you can make when selecting a keyword that can lead to low or no traffic — or ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Every pay-per-click (PPC) marketer will have experience with poor-quality leads. Whether you have leads engaging about a service or product you don’t offer, or callers reaching the wrong part of your ...