The marketing strategy behind a small business product or service moves through multiple phases before it successfully generates consumer interest in the product. The key phase -- and often the most ...

Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...

Companies are clearly sold on analytics, but not so clear about what it means or what it takes to operationalize them. The most prolific data collection and model building efforts will only go so far ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.