The ad features the boy band sniffing the notes of their new scent - wild berries, pink grapefruit, jasmine petals and freesias. No doubt they'll soon be smelling the sweet scent of money too - ...
Fellow X Factor alum Diana Vickers provides the soundtrack to the ad, with a cover of the Sound of Music classic ‘My Favourite Things’. The ad features the boy band sniffing influences of the scent - ...