At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile ...

One of the most common ways to use a marketing automation system is for lead nurturing. Also called ‘drip marketing’, ‘nurture marketing’ or various other names, this is the art and science of keeping ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead ...

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Lead generation is crucial to the success of any business. That's a fact. Ever wondered how businesses get their customers to make a purchase and eventually generate revenue for the business? Well, ...

As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...