Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

(THE CONVERSATION) Should you believe the findings of scientific studies? Amid current concerns about the public’s trust in science, old arguments are resurfacing that can sow confusion. As a ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Mark Louie Ramos, Penn State (THE CONVERSATION) Should you believe the findings of ...

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is most often used by researchers to test predictions, called hypotheses. The first step in ...

Post-hoc testing is carried out after a statistical analysis where you have performed multiple significance tests, ‘post-hoc’ coming from the Latin “after this ...