A chairman of a major corporation, horrified by the consumption of dog meat, instructed his secretariat to compile a list of ...

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Guide and nudge have many meanings. In sales, the simplest nuance between showing the way (guide) or prodding someone gently to take it (nudge) could define the future. Because while guided selling ...

For example, one nudge initially involved giving consumers the vegetarian menu by default, with the meat menu available on request. After adjustment, they simply included the vegetarian options on the ...

For example, nudge interventions involving health claims were quite successful across a number of studies, although when this information was provided close to the ‘moment of decision’ (i.e. when the ...

Nudge theory has been used by governments across the world to guide populations to better behaviour. But has its effect been overstated? At the end of last year (2021), there was lots of excitement ...

Have you had the experience of entering an apparel, gadget or jewellery shop with a certain budget in mind and leaving with goods twice the amount? This is quite likely to have been the result of a ...

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Social engineering attacks are on the rise. These low-tech but high-impact attacks — where hackers manipulate employees into granting them access to companies’ services and data — increased by almost ...