Posted: July 25, 2025 | Last updated: July 25, 2025 When firms develop new products there are a number of steps they go through. From idea generation to prototype development to product development to ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...