As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process ...

In product development, there’s no such thing as a sure thing. Bringing a great product to life requires equal parts science and art (and even a little magic). But what it requires most of all is good ...

Developing a new product shouldn’t feel like you’re fighting in the dark. There’s an easier way. What you need is a structured road-map that gives your business a clear path to follow. Actually ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Product ideation, testing, and marketing spaces are built into the spine of consumer packaged goods giant’s new North American headquarters. For consumer packaged goods, the path from product idea to ...

Bringing a new product to market is always a complex journey. From ideation to launch, startups and established companies alike face challenges in validating ideas, managing resources, and ensuring ...