Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able t ...

Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting ...