Native advertising is a rapidly evolving paid form of online advertising that matches the look, feel, and function of the media format in which it appears. It is popularly known as sponsored content, ...

Can a native ad be as interesting as an editorial content? The notion might seem like the stuff of a content marketer’s fever dream, but this year we saw enough examples to show the beauty of ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

A look into how native advertising works, what cost benefits they provide, and measuring their success. As engagement with traditional display advertising continues to decline, 70% of individuals want ...