Native advertising is purchased (or “sponsored”) content for a highly specific demographic that acts like natural, unpaid content. In other words, native advertising is supposed to look as if it ...

Among all business areas, marketing appears to change the most over time. One reason for this may be that companies feel the need to stay in tune with people. The world is always shifting, and for ...

Native advertising is a rapidly evolving paid form of online advertising that matches the look, feel, and function of the media format in which it appears. It is popularly known as sponsored content, ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

The term native advertising has enjoyed a renaissance of late and, in this case, it is being talked about in relation to digital advertising. Native advertising, in its simplest form, can be described ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

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