Native advertising is a fast-growing area. However, common misconceptions are preventing marketers from exploiting this opportunity to the full. Here, Taboola’s UK country manager Dan Ginns dispels ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

Native advertising is a rapidly evolving paid form of online advertising that matches the look, feel, and function of the media format in which it appears. It is popularly known as sponsored content, ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Native advertising is an ad ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

A look into how native advertising works, what cost benefits they provide, and measuring their success. As engagement with traditional display advertising continues to decline, 70% of individuals want ...