Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Multichannel marketing remains a key to campaign ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

Programmatic advertising is on the rise. According to Statista, the European digital ad market is projected to surpass $152bn (£123bn) by 2027, with programmatic accounting for 82% of digital ...

The multichannel method is going to be a necessary component to a successful marketing strategy in the coming years. Over the past several years, it's become increasingly apparent across all ...

This post is sponsored by SAP. Like many terms in business, multichannel marketing can get very confusing very quickly, but it’s actually quite simple to define. If you have worked in tech long enough ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...