Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Multichannel marketing remains a key to campaign ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Programmatic advertising is on the rise. According to Statista, the European digital ad market is projected to surpass $152bn (£123bn) by 2027, with programmatic accounting for 82% of digital ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

Everyone is consuming information through a variety of channels. With an overwhelming amount of data available, effective approaches are about reaching the right people with the right message in the ...

SANTA ANA, CA / ACCESSWIRE / November 29, 2022 / Multichannel internet marketing, also known as "cross-channel marketing", is crucial for any business venture operating within today's digital ...