Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the ...

However, multi-touch attribution is a wide-ranging subject that includes many models, integrations, and strategies. Grasping the full scope of this topic is quite a challenge. This is why we’ve ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...