The rising adoption of analytical solutions to understand customer behavior will help to boost the global Multichannel Analytics market. Multi-channel analytics is a process used by business ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

This article advises businesses on how to utilise multi-channel analytics for personalising and managing the customer's brand experience. Brands need to break down the task of optimising multi-channel ...