In Australia, independent ad agency Paper Moose has announced the launch of an AI-based creative concept pre-testing tool called Moose Review. The firm says the hybrid approach, the first to emerge ...

AUSTRALIA – Sydney-based independent creative agency Paper Moose has launched an AI-based pre-testing tool for creative testing. The company has released the tool, ‘Moose Review’, after a year of ...

Indie creative agency Paper Moose has unveiled a new AI tool that pre-tests creative concepts, avoids human focus groups and “champions good marketing science”. Described as a “full-blown competitor” ...

Paper Moose has launched a tool that evaluates the effectiveness of creative throughout the creative process using synthetic AI audiences. Moose Review allows brands to test creativity from brand ...