STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights NEW YORK, May 22, 2025 /PRNewswire/ -- Assembly, a Stagwell (NASDAQ: STGW) agency, ...

The new app's benefits are clear, with reduced fragmentation in attribution source of truth by resolving discrepancies between platforms, web analytics, and marketing mix modeling (MMM). It also ...

The app leverages advanced Bayesian modeling to provide marketing teams with insights into ROI, campaign efficiency, and ways to engage target audiences better. In Snowflake's third annual Modern ...

With the Marketing Mix Modeling (MMM) App, Snowflake customers can estimate budget allocations, analyze the performance of media channels, and fine-tune marketing strategies across channels like ...

HOUSTON--(BUSINESS WIRE)--Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in ...