米Facebookは10月17日（現地時間）、8月にβスタートしたモバイルアプリ開発者向け広告サービス「Mobile App Install Ads」の一般提供を開始したと発表した。 Mobile App Install Adsは、米AppleのiOS端末および米GoogleのAndroid端末上にアプリ広告を表示し、広告効果を ...

Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile marketing ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

At Salesforce, one of the biggest questions that we get from our customers who promote mobile app installs, especially customers at gaming companies, is how their costs to install an app compares to ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...

米Facebookは8月7日（現地時間）、モバイルアプリ開発者向け広告サービス「Mobile App-Install Ads」のβ版を立ち上げた。β参加希望者はリクエストページから登録できる。 これは、同社のモバイル収益化の取り組みの一環だ。Facebookによると、2012年6月末時点で ...