Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Did you know one of your favourite toys as a child had a history worth hundreds of years? Building blocks have always played an important part in education, childhood development, and creative play ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGOグループは1月5日（現地時間）、米国ラスベガスで6日に開幕するIT見本市「CES 2026」を前に、新しいインタラクティブプラットフォーム「LEGO SMART Play」を発表した。先端技術を活用し、子供達の創造性を刺激するスマートブロック ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

What toys did you play with when you were a kid? While video and high-tech toys are popular in Japan today, some parents want their kids to play with more creative and educational products, such as ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...