Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGOグループは1月5日（現地時間）、米国ラスベガスで6日に開幕するIT見本市「CES 2026」を前に、新しいインタラクティブプラットフォーム「LEGO SMART Play」を発表した。先端技術を活用し、子供達の創造性を刺激するスマートブロック ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

子供から大人まで世界中にファンをもつLEGOブロック。最近は、幼児向け知育玩具としてだけでなく、「マインドストーム」といったコンピューター制御のハイテクブロックや、精巧な著名建築シリーズ「レゴ®アーキテクチャー」などの、幅広い層から支持 ...

Did you know one of your favourite toys as a child had a history worth hundreds of years? Building blocks have always played an important part in education, childhood development, and creative play ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

What toys did you play with when you were a kid? While video and high-tech toys are popular in Japan today, some parents want their kids to play with more creative and educational products, such as ...