Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
GIGAZINE

Meta announces that it will introduce a facial recognition system to combat 'fraudulent advertising using the faces of celebrities without permission' rampant on Facebook and ...

In order to combat ads that use photos of celebrities and public figures to lead users to fraudulent websites, Meta has revealed that it is rolling out a facial recognition system that will compare ...
Seeking Alpha

Inside Meta's Q2 Earnings: Ad System Upgrades And WhatsApp Fuel Growth

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...
Channel NewsAsia Singapore

Meta's AI system Llama approved for use by US government agencies

WASHINGTON :U.S. government agencies will be able to use Meta Platforms' artificial intelligence system Llama, a senior administration official said, as the Trump administration pushes to integrate ...