Instagram is overhauling its recommendations algorithms in what analysts say is an attempt to capitalise on TikTok's woes. Changes to its system for suggesting content, particularly on Reels - its ...

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...

Instagram is experimenting with bringing tools to control your own algorithm to Threads, its X rival. The feature was uncovered while in development by reverse engineer Alessandro Paluzzi, who ...

Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like. Instagram lead Adam Mosseri took to Threads ...