Use the five key attributes to perform a marketing–effectiveness rating review in your organisation. In my earlier articles on the topic of marketing controls, I have covered annual-plan control, ...

Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke's Fuqua School of Business. Almost every ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. When it comes to marketing, nonprofits often get the short end of ...