Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Department chain Metro Singapore has named Henry Christian (pictured) as its news head of loyalty and customer digital transformation. In a LinkedIn post, Christian stated that he had wrapped up his ...

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...