These are the key trends unfolding in loyalty program design in a rapidly changing technological and socio-economic environment. Brands have talked about personalisation for years in terms of their ...

Brands have talked about personalisation for years in terms of their customer base, but until now, few have gotten it right. “We’re now finally getting to that point where AI and quality data are ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Payment24, an International Fuel Payment Solutions Provider based in Cape Town, South Africa is observing Consumer loyalty intriguing trends as they emerge. Even amidst economic challenges, loyalty ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Customer relationship ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Kinetic Consultancy forms a multi-brand offering to unlock new value for organisations in GCC through best-in-class AI-first CX, Loyalty, & App design solutions Our aim was to bring together the best ...