Customer data has become the essential component of loyalty programs, evolving from simple transactions to sophisticated, personalized experiences powered by artificial intelligence and data analytics ...

The global athleisure market is expected to be worth $844bn by 2034. Here’s how 7 brands use their loyalty program to secure customer loyalty in this booming market.

The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered customers copper tokens as store credit, redeemable for goods during future visits.

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

With 95% of Australians in at least one loyalty program, restaurants need more than discounts to stand out, argues Melanie Hoptman, managing director, Asia Pacific, at LiveRamp. In today’s competitive ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Loyalty programs aren’t new. Marketers have been dangling points, perks and vaguely attainable “Gold Status” tiers in front of consumers since frequent-flyer lounges still had fax machines, writes ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Loyalty programs must undergo a step change in tapping younger travellers Add as a preferred source on Google Airlines can do so much more with the way they run their loyalty programs. But purely gong ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...