ホテル・グループ各社が、顧客ロイヤリティ・プログラムの抜本的見直しに着手している。近年、規模的な拡大を続けてきたが、「より良いもの」にはなっていないからだ。会員数が増えるなかで複雑化し、会員のエンゲージメントは低下。これでは持続可能とは言えないのではないだろうか。

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

Let’s be honest: getting a customer to buy once is expensive. You pay for the click, you pay for the impression, and you ...

American Tire Distributors (ATD) launched an enhanced Customer Loyalty Program for dealer partners, effective Jan. 1 ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered ...

The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty ...

Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both ...

Starbucks is bringing back its tiered loyalty program.

Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...