Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

Loyalty is sustained by trust. As consumers gain more choice in how they pay, programs that recognize real behavior rather than legacy structures will define the next era of loyalty.

Merchants seeking alternatives to Ako Loyalty Retargeting CRM often find themselves at a crossroads. As an eCommerce store ...

A new Alchemer quick-service restaurant (QSR) report reveals customers join loyalty programs for deals not early access or ...

The craft retailer is revamping its tiers, adding another rewards level for its most loyal — and spendy — customers.

McDonald’s Corporation MCD is increasingly relying on its expanding digital ecosystem to strengthen customer engagement and ...

The global athleisure market is expected to be worth $844bn by 2034. Here’s how 7 brands use their loyalty program to secure customer loyalty in this booming market.

CMG ramps up menu innovation, protein-focused items and a revamped loyalty program as it aims to boost customer visits and ...