Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience engagement and long-term memory encoding. The announcement: Leading digital ...

Google has announced ' Titans,' an architecture to support long-term memory in AI models, and ' MIRAS,' a framework. Titans + MIRAS: Helping AI have long-term memory To address this issue, Google has ...

Large language models have transformed how users interact with AI — from companions and customer service bots to virtual assistants. Yet most of these interactions remain transactional, limited to ...