The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...
Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...
Google has announced ' Titans,' an architecture to support long-term memory in AI models, and ' MIRAS,' a framework. Titans + MIRAS: Helping AI have long-term memory To address this issue, Google has ...
A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience engagement and long-term memory encoding. The announcement: Leading digital ...
Memory can be broken down into multiple types, including long-term memory, short-term memory, explicit and implicit memory, and working memory. Memory is a process in your brain that enables you to ...
Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic content on audience engagement and long-term memory encoding, following the ...
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