Search engine optimization can appear to be a complicated topic for many businesses in the Western New York region. It has many layers, constantly evolves, and is hard to measure. However, in today’s ...

But it’s not just a fluke. According to Think with Google, mobile searches overtook desktop in October 2015 – a now oft-cited moment in the history of SEO – and, subsequently, 30 percent of all mobile ...

Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. The effects of 2020 have seen many ...

Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer ...