Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of young customers use Adblock technology, or that only 52% of customers allow Push Messages, people are resisting the ...

Global Smartphone industry is growing at a rapid pace. 3.5 million smartphone devices have been shipped by the end of 2014 and with 3 million unique apps, available for almost every purpose, users are ...

At Apple’s WWDC even on Monday, Apple announced many search related features but also touched on the new and improved iOS 9 method for App Deep Linking. Deep linking is a way for app developers to ...

Deep linking is a key as marketers can gain control over app re-engagement as well as move users from app to app. The push for mobile deep linking is coming from investors hoping the process of ...

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One of the biggest pain points in the mobile app world has been that each different app needs to be downloaded on the device, and its not as easy to move between apps as it is between websites. This ...

NTTドコモ(ドコモ)は11月25日、IoT(Internet of Things)の普及をめざし、スマートフォンのアプリとBluetooth Low Energy(BLE)対応のデバイスを連携させるためのプラットフォーム「Linking(リンキング)」を開発したことを発表した。 同プラットフォームは、複数のアプリと ...

With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offered Bing App Linking since at least ...

Late last year, Google introduced a protocol named app indexing, which allows app developers to add meta data that will link a search result to a specific place within an Android app. It went live in ...

Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...