Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the watchdog group contends has been using LEGO’s brand to clean up its image as an ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

LEGO has announced it will not renew a co-promotion deal with Shell in response to a Greenpeace viral video targeting the partnership between the Danish toymaker and Shell, which has attracted more ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

Slightly over 2 weeks back I was fortunate enough to take a peek at the upcoming Shell LEGO sets, now, I’ve been able to get my hands of the entire set! The 40196 Shell Tanker & 40195 Shell Station ...

Lego has ditched a long-standing partnership with Shell (LSE: RDSB.L - news) , after a Greenpeace video used its toys to illustrate an Arctic oil spill. The decision comes after the slick parody video ...

On Thursday morning, The Wall Street Journal reported that Lego is ending its co-branding relationship with Royal Dutch Shell. The move follows pressure from environmental group Greenpeace, which ...

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Lego will not ...

A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...