Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era. The toy brand uses experiential marketing for both brand ...

Add articles to your saved list and come back to them any time. What can entrepreneurs learn from the remarkable success of The Lego Group, the maker of children's toys that has quadrupled sales over ...

As a boy, like many lads of my age, I loved Lego – I’d use the red, green, blue, yellow and white bricks that, in those days, came in just a few shapes, to construct houses, ships, cars and stairways ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...

Note to readers: Soch to Success is a weekly column to enhance critical thinking skills for you to achieve success. Each article is packed with insights, tools, and a roadmap to action. She barged ...

Lego is now revered as one of the most innovative and successful companies in the world. But in 2003 the company was $800m in debt and on the verge of bankruptcy. The turn around in its fortunes has ...

After 80 years in business, LEGO remains one of the most iconic toymakers in the world and a beloved brand for parents and children alike. Founded by Danish carpenter Ole Kirk Christiansen as a wooden ...

LEGO, the Danish toy giant, is tapping into the education market with products it claims will help kids learn science in the classroom, specifically female students, in an effort to shorten the STEM ...