Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era. The toy brand uses experiential marketing for both brand ...

LEGO, the Danish toy giant, is tapping into the education market with products it claims will help kids learn science in the classroom, specifically female students, in an effort to shorten the STEM ...

From Play-Doh to Barbie, major toy companies have long sought a foothold in the education marketplace by offering branded classroom materials and educational videos teachers can use. But now, one ...

Forget about trying to bend it like Beckham -- it’s time you consider building it like Beckham instead. This is all by design, of course. The LEGO Group is one of the only modern businesses (let alone ...

This is all by design, of course. The LEGO Group is one of the only modern businesses (let alone toy companies) that has designed a product meant to be passed down from generation to generation. LEGO ...

A UK teacher who uses Lego in her lessons is a top-10 finalist for the “world’s best teacher” award. Shafina Vohra, a psychology teacher at the London Design and Engineering University Technical ...