WHAT: A new business that developed and sells a synthetic log for use in logrolling. WHO: The business is owned by the Jay and Judy Hoeschler family of La Crosse. Their daughter, Abby, is the ...

Considered by many to be the sole purview of lumberjacks, the competitive sport of logrolling — in which participants pad about on a log in water and try to outlast one another — is hoping for new ...