Matcha or macho? How matcha’s rise from tradition to trend shaped the performative male and sparked conversations about ...

The Center for the Study of Gender and Sexuality offers a fresh take on the viral archetype of the performative male.

(MENAFN- The Conversation) Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags.