tobaccocontrol.bmj

Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market

Correspondence to Christina Watts, Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney Faculty of Medicine and Health, Sydney, NSW 2006, Australia; ...
Reuters

Special Report: How Philip Morris is selling regulators on its hot new smoking device

TOKYO/TEL AVIV/BOGOTA (Reuters) - In Tokyo's upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called ...
tobaccocontrol.bmj

Effect of IQOS introduction on cigarette sales: evidence of decline and replacement

Correspondence to Michal Stoklosa, Economic and Health Policy Research, American Cancer Society, Atlanta, GA 30310, USA; michal.stoklosa{at}cancer.org Background Philip Morris International, one of ...
Reuters

How Philip Morris is selling regulators on its hot new smoking device

TOKYO/TEL AVIV/BOGOTA – In Tokyo’s upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called iQOS can ...