SAN MATEO, Calif.--(BUSINESS WIRE)--ipsy.com, a new online beauty site co-founded by YouTube beauty sensation Michelle Phan, launched today. ipsy.com incorporates video tutorials to create an ...

For all you makeup lovers, wearers, or if you are new to the beauty industry: Ipsy needs to be the first thing on your to-do list. I started it back in April, and I am now the biggest fan. And my ...

Ipsy co-founder Michelle Phan first posted dog videos to YouTube–and then realized that makeup how-tos were what her viewers really wanted.. Pamela Littky Before Michelle Phan’s videos netted her more ...

On her wildly successful YouTube channel, Michelle Phan has harnessed the power of makeup to transform herself into Snow White, Princess Jasmine, Mulan and more. But these conversions pale in ...