Definition: Introduction stage is the first stage in the product life cycle. The highlighting factor of this stage is that the product is new in the market, sales are slow and to push it higher the ...

All product categories have a specific life span called the product life cycle. The product life cycle can pertain to unnamed products as well as those associated with a specific brand name. Many ...

The product life cycle (PLC) is a concept that describes the different stages a product goes through from its introduction to the market to its eventual decline. Understanding the life cycle is ...