When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...

Consumers may enjoy window shopping, but like leafing through a fashion magazine, they seldom really stop and look closely. TBWA Hakuhodo received a brief from its client United Arrows Green Label ...

Ralph Lauren is launching its first holographic and interactive window display to celebrate the release of its new Polo Sport line. The new technologically-advanced display is in-line with the brand's ...

Travel company Thomson is trialling the UK travel industry’s first interactive window display at its Leicester store. The move is the latest digital innovation by Thomson, which says that similar ...

Samsung Mobile and retailer Carphone Warehouse have launched a novel interactive window display today to promote the Samsung Tocco Ultra Edition mobile phone handset. The Oxford Street/Tottenham Court ...