Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

It's no secret that interactive ads create a tighter bond between consumer and content owner or brand. But content owners want new and interesting interactive advertising models. Patrick Keane, EVP ...

New interactive streaming technologies are transforming the way consumers experience live sports, creating new opportunities for advertisers, media companies, rightsholders and leagues. As the digital ...

According to the FICCI-EY Media & Entertainment Report 2024, digital advertising in India is expected to grow by 28% year-over-yearAccording to the FICCI-EY Media & Entertainment Report 2024, digital ...

TORONTO, April 21 /CNW/ - The Interactive Advertising Bureau of Canada today released a new Interactive Advertising Project Brief designed to help marketers better capture and convey information ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...