PALO ALTO, US: Insurance marketers are too focused on acquisition, missing ways to monetise existing policy holders, reports CMO Council. A new study shows consumers are open to consolidating policies ...

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers ...

Lori Chordas, senior associate editor, AM Best. Attendees can submit questions during registration or by emailing webinars@ambest.com. The event will be streamed in video and audio formats, and ...

OLDWICK, N.J., January 14, 2025--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, "By the Numbers: What ...

A study from the Chief Marketing Officer Council shows that insurance marketers are too focused on new acquisitions and are missing ways to grow business with existing customers. For the most part, ...

OLDWICK, N.J., January 28, 2025--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, ...