But despite its popularity, we at Underscored are too seasoned to be easily impressed, so naturally, we had to see how good it was by testing it ourselves. Stephanie Griffin, our social media ...

Every so often, there's a new beauty product that becomes the hottest thing since buttered biscuits, and the start of 2021 has seen the launch of such a viral phenomenon via the newest addition to ...

In case you weren't aware, feta cheese isn't the only thing currently going viral on TikTok. Yes, we've all tried that tomatoey pasta goodness by now, but have you tried the latest drugstore makeup ...

Beauty fans have been left in awe by a new viral foundation that has taken TikTok by storm, prompting the budget-friendly makeup product to fly off shelves across the country. Released a few weeks ago ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Less Than 2 Hours Left to Snag Meghan Markle's ...

So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...