Dant Kanti, from Patanjali Ayurved, disrupted the Indian toothpaste market by championing traditional herbal ingredients like neem and turmeric. Capitalizing on a wave of "swadeshi" pride and ...

Between a sea of chemically infused personal care products, some brands truly arrived like a gust of fresh, herbal air. And from Patanjali Ayurved, an indigenous brand, came not just a toothpaste but ...